It's very odd,creating an idea and an image which make people laugh, is actually taken very seriously. Not a smile comes to my little face, while I'm working on what will make my audience smile.
This is one of my various approaches to creating an illustration: Reading and rereading the article/editorial. Lots of jotting down of ideas and very rough pencil roughs. Then pencil rough the characters. Your art director will have given you the illustration area. So I'll open a new document in Photoshop or Corel Painter and open each character/scene sketch and position and resize in individual layers. I'll pencil rough out the background to support my little peeps in their little scenarios.
In this case I created two too many ideas and the illustration would have been too small to squeeze them all in. So I have to reject some, which can be difficult. The vicar character you see in the gallery I rejected, but I liked him so much I coloured him up anyway.
Click on thumbnails to view the gallery:
I coloured the characters on a transparent background, again all in layers, and worked on the simple background.
I often build up a load of layers, its a little time consuming but very important to name each layer and group the layers. Grouping them is like putting the layers in their own folder in an illustrations layered filing cabinet.
I sign the artwork and send it off to the client and then I do my second favourite thing! That is to send my invoice! My 1st favourite thing is getting the money in my bank account.